{"id":12125,"date":"2022-12-06T17:29:48","date_gmt":"2022-12-06T16:29:48","guid":{"rendered":"https:\/\/xilam.com\/?p=12125"},"modified":"2023-06-05T17:31:04","modified_gmt":"2023-06-05T15:31:04","slug":"xilam-animation-appoints-jerome-lacarriere-as-vp-digital-business-development","status":"publish","type":"post","link":"https:\/\/xilam.com\/en\/2022\/12\/06\/xilam-animation-appoints-jerome-lacarriere-as-vp-digital-business-development\/","title":{"rendered":"Xilam Animation Appoints J\u00e9r\u00f4me Lacarri\u00e8re as VP, Digital Business Development"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row margin_bottom=&#8221;20&#8243;][vc_column][vc_column_text]<i>Former Salto and The Walt Disney Company exec to spearhead the studio\u2019s ongoing digital expansion <\/i><\/p>\n<p>Academy Award\u00ae-nominated French animation studio Xilam Animation has appointed experienced industry executive J\u00e9r\u00f4me Lacarri\u00e8re to the position of VP of Digital Business Development, in which he will be responsible for continuing the growth and expansion of the company\u2019s well-established digital ecosystem and footprint. He is based in Xilam\u2019s head office in Paris and reports into Morgann Favennec, EVP Distribution.<\/p>\n<p>Xilam\u2019s presence in the digital market continues to accelerate and now includes 40bn lifetime views and 63m subscribers on YouTube, alongside two highly coveted Diamond Play Buttons for its Zig &amp; Sharko and Oggy and the Cockroaches channels; four brand accounts on TikTok with a total of 4m subscribers and 27m likes; five pages on Facebook with 2bn lifetime views and 2.7bn minutes viewed in the last 365 days, alongside two FAST channels in France and Brazil featuring titles from the studio\u2019s extensive catalogue.<\/p>\n<p>Lacarri\u00e8re joins Xilam from the French streaming service Salto, where he held the position of Distribution and Partnership Manager since 2020. During this time, he was responsible for developing relationships with key distribution and production partners, as well as managing commercial negotiations. Prior to Salto, Lacarri\u00e8re spent 12 years at The Walt Disney Company France, first joining as Store Manager and then transitioning to become Digital Sales Manager. He is a graduate from the New York Institute of Technology in 2008 and takes over from Charles Courcier, who joined Xilam in 2019.<\/p>\n<p>Morgann Favennec, EVP Distribution at Xilam Animation, commented: \u201cThe growth and expansion of our digital ecosystem remains a key priority for us, as we\u2019re committed to ensuring our fans have a wealth of online content to enjoy across multiple platforms. We\u2019d like to thank Charles for playing a pivotal role in boosting our footprint and success in the digital sphere around the world, and we\u2019re now delighted to welcome J\u00e9r\u00f4me and to have his wealth of expertise as we take our digital presence to the next level.\u201d<\/p>\n<p>J\u00e9r\u00f4me Lacarri\u00e8re added: \u201cThis is a hugely exciting time to be joining the Xilam team as the company has established a remarkable online presence for its robust portfolio of animated properties and has created a highly engaged online community worldwide. I\u2019m very much looking forward to being part of the Xilam team and to building digital strategies that will help harness this momentum for the long-term.\u201d[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row margin_bottom=&#8221;20&#8243;][vc_column][vc_column_text]Former Salto and The Walt Disney Company exec to spearhead the studio\u2019s ongoing digital expansion Academy Award\u00ae-nominated French animation studio Xilam Animation has appointed experienced industry executive J\u00e9r\u00f4me Lacarri\u00e8re&hellip;<\/p>\n","protected":false},"author":19727,"featured_media":12127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108,113,51],"tags":[],"class_list":["post-12125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2022-en","category-2022-bis","category-actualites-en","category-108","category-113","category-51","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/xilam.com\/en\/wp-json\/wp\/v2\/posts\/12125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xilam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xilam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xilam.com\/en\/wp-json\/wp\/v2\/users\/19727"}],"replies":[{"embeddable":true,"href":"https:\/\/xilam.com\/en\/wp-json\/wp\/v2\/comments?post=12125"}],"version-history":[{"count":1,"href":"https:\/\/xilam.com\/en\/wp-json\/wp\/v2\/posts\/12125\/revisions"}],"predecessor-version":[{"id":12129,"href":"https:\/\/xilam.com\/en\/wp-json\/wp\/v2\/posts\/12125\/revisions\/12129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xilam.com\/en\/wp-json\/wp\/v2\/media\/12127"}],"wp:attachment":[{"href":"https:\/\/xilam.com\/en\/wp-json\/wp\/v2\/media?parent=12125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xilam.com\/en\/wp-json\/wp\/v2\/categories?post=12125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xilam.com\/en\/wp-json\/wp\/v2\/tags?post=12125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}